Pajé

re-branding

Pajé logo with bold letters and green background.
Multiple Pajé business cards.
Two Pajé tag with green background and yellow with orange pattern.
Green T-shirt with Pajé logo with bold letters.
Year
2025
Designer
Marisa Espinheira


PAJÉ needed a rebrand to elevate its presence while maintaining its authenticity. The goal was to create a more premium and sophisticated identity without losing the tribal references tied to the brand’s name—both a tribute to the founder’s dog and her years in Brazil.
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The new identity features the Khuja typeface for titles, adding a handcrafted yet refined feel, while Poppins ensures clarity in text. Inspired by tribal patterns, custom geometric elements were designed for use in photos, social media, and branding materials. The earthy color palette was intensified for greater impact, and the previous feather symbol was removed for a cleaner, more modern look.

This rebranding strengthened PAJÉ’s visual presence across various applications, from packaging and stickers to digital platforms.

Brown, long-haired dog wearing a rust-colored snood, the name 'PAJÉ' is written in the corner with decorative shapes around.Multiple round Pajé stickers.
Year
2025
Designer
Marisa Espinheira

PAJÉ needed a rebrand to elevate its presence while maintaining its authenticity. The goal was to create a more premium and sophisticated identity without losing the tribal references tied to the brand’s name—both a tribute to the founder’s dog and her years in Brazil.

The new identity features the Khuja typeface for titles, adding a handcrafted yet refined feel, while Poppins ensures clarity in text. Inspired by tribal patterns, custom geometric elements were designed for use in photos, social media, and branding materials. The earthy color palette was intensified for greater impact, and the previous feather symbol was removed for a cleaner, more modern look.

This rebranding strengthened PAJÉ’s visual presence across various applications, from packaging and stickers to digital platforms.

Pajé logo with bold letters and green background.Multiple Pajé business cards.Two Pajé tag with green background and yellow with orange pattern.Multiple round Pajé stickers.
Brown, long-haired dog with decorative shapes around.Brown, long-haired dog wearing a rust-colored snood, the name 'PAJÉ' is written in the corner with decorative shapes around.