Zlerate: A 6-month accelerator programme, created by ZALANDO in collaboration with ADAN, with the aim of filling the knowledge gap faced by small businesses during their expansion efforts. They needed the event’s visual identity, integrating it seamlessly into website and social media platforms.

Africa has the inspiration, and her shapes. I segmented its contours into various shapes, allowing for versatile applications.

In addition, I digitalised fragments of fabric giving the design a tactile quality and promoting a connection to the field of clothing production. The editenty has applied in social media, website and outdoor.